Educational hub

Everything you need to run a smarter salon. Product deep-dives, real techniques, and business knowledge — free for every FORMULA Beauty Club member.

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The Service Pricing Calculator
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The Service Pricing Calculator

Build profitable service prices from product costs, real chair time, overhead, and income goals, with worked examples, a price ladder, and a practical action plan.
DM & Text Sales Scripts
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DM & Text Sales Scripts

Use 30 ready-to-adapt scripts for inquiries, price questions, objections, booking, no-shows, complaints, and win-backs, written for clear, warm communication with U.S. clients.
The Client Retention Calendar
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The Client Retention Calendar

Create a 12-month client retention system with timely touchpoints, ready messages, rebooking triggers, key metrics, and a focused 90-day implementation plan.
The Reels & Short Video Playbook
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The Reels & Short Video Playbook

Create effective beauty Reels with 20 practical formats, simple phone setup, lighting, sound, subtitles, six-cut editing, performance review, and a four-week sprint.
The Seasonal Promo Calendar
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The Seasonal Promo Calendar

Plan 12 months of U.S. beauty campaigns, build value-led offers without unnecessary discounting, launch them on schedule, and measure results.
The Reviews Engine
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The Reviews Engine

Build a consistent review system with ready request scripts, responses to positive and negative reviews, complaint interception, repurposing ideas, and a 30-day sprint.
The Google Business Profile Playbook
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The Google Business Profile Playbook

Optimize your Google Business Profile with guidance for verification, services, photos, posts, Q&A, messaging, booking links, performance tracking, and a 40-point audit.
The New Client Welcome System
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The New Client Welcome System

Guide every new client from booking to a second visit through eight consistent touchpoints, ready scripts, consultation standards, rebooking prompts, and follow-up.
Referral Program in a Box
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Referral Program in a Box

Launch a structured referral program with reward economics, offer design, ready scripts, tracking rules, U.S. fine print, failure checks, and a 30-day plan.
The Instagram Content System
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The Instagram Content System

Build a repeatable Instagram system with six content pillars, 90 post ideas, 32 hooks, caption frameworks, a batch-shooting plan, and a 30-day calendar.